&trandition is a Danish design company established in 2010 with the founding principle being tradition tied to innovation. Their unique library of furniture and lighting spans from the 1930s to the present day and includes designs by internationally renowned designers.
“All of our designers have a unique vision and their designs have the capacity to reach people in their everyday lives.” says Kornbek Hansen.
The stable of designers that &tradition work with are connected by a desire to push manufacturing techniques and to find innovative uses for materials. Although &tradition is influenced by their Nordic heritage, they handpick design talent and production facilities internationally and across the ages. This is part of their remit to reshape, redefine and reinvent materials, techniques and forms, helping them to find a unique position in the international design market.
“Our vision is to carry on the tradition of fine craftsmanship as well as introducing our design heritage to a new generation of conscious consumers,” says Kornbek Hansen.